This program extension isn't about creating a personal brand; it's about embracing your individuality and aligning it with your playful self. By doing so, you naturally attract others, making marketing effortless and fulfilling. Over the course of these two weeks, you'll apply the principles learned in The Foundation within a business context.

The heart of this experience lies in aligning your personal brand with your playful self, with pivotal cross-cutting themes, including: Defining what authenticity really means, clarifying your values and ambitions, coming up with marketing strategies that don't squash your playful spirit, using storytelling techniques that reflect your true self, trying out different formats to get your message across, and adding life to your brand with vibrant visuals.